Lululemon: Why It Remains So Expensive.
Every online shopping or fashion lover knows that Lululemon, which sells fashionable exercise and yoga clothing as well as great pants, is rather expensive. Numerous customers ask, “Why Lululemon prices are so high?” Well, they are just the workout wear aren’t they? Well, not exactly. Lululemon has successfully carved a niche of a premium athleisure brand and that premium comes for more than just the fabric of the leggings. OK, so here’s how Lululemon came up with the astronomical prices it charges and, for good measure, let’s chuckle a few times in the process!
1.Premium Materials
This issue is a major reason why Lululemon is costlier than most of its competitors and other athletic wear brands. Its Nulu material is infamous, soft, moisture absorbing, and developed to be stretchable without compromising on its shape. This means one can sit, stretch, bend or even squat in the pants without worrying of them compromising (it very embarrassing to have your pants fail you right in the middle of yoga class isn’t it?). These materials are quality, and quality in essence and in most cases comes with price.
Of course, buying cheaper leggings is viable, but, will they have the same durability as your leggings during the 500th downward dog? Probably not.”
2.Craftsmanship and Durability
Another reason why Lululemon is so expensive is poor quality workmanship because the company chooses to invest in quality material. Their clothes are expected to endure for several years and are reinforced well with stitching and seam that can endure workout regimen. Yes, fashion, but not only that aspect Since it is something that we wear For a purpose. I love to buy outfit which can comfortable for Yoga class and also to wear it for brunch and Lululemon products are no different from that.
Today you do not only pay for the pair of pants but for a pair that does not fail you during your HIIT exercise. It really is the equivalent of putting money into the friend that you would never wear rags, no matter how little she paid for them.
3.Brand Identity
Finally, what we would like to discuss is the brand identity concept. Lululemon has built a strong base of customers and has created an association with being only for the superior class. This is one reason why Lululemon is so expensive: The company has down to an art the process of making people want things. When you wear Lululemon, what you are putting on is not an ordinary athletic wear but branded Lululemon outfit. It is a symbol of status and what we all know is status cannot be achieved without capital.
“It’s like having a designer handbag for your behind while wearing Lululemon,” he said.
4.Limited Releases and Scarcity
Lululemon has been famous for introducing their products in a quite small number. The fourth reason why Lululemon is so expensive is that each of its aspects corresponds to the scarcity theory of economics. Anything that is scarce, becomes valuable. If so, they’d probably have been excited to figure out that one laundry hamper is good for 20 pairs of their limited-edition leggings. Hypothetically speaking it’s analogous to winning the lottery but in addition, the fabric application can wick sweat too. This gives the idea of scarcity, which is something that they maintain because it pulls high prices on their stocks.
“Ever come across a great pair of Lululemon leggings? Buy them on sight or curse the lack of leg cover for the rest of your life.”
5.Marketing and Community
Lululemon spends a lot of money on marketing and on creating belonging. They support yoga sessions, organize and participate in community activities, and use exercises trainers as their agents. Well, this all contributes to the cost hence the high prices We see with Lululemon. It doesn’t feel like you’re being sold yoga pants, rather it feels like you are signing up to become a part of yoga or some fitness brand. And guess what? That sense of community is not free either and you are paying for it.
Well yes, you can buy cheaper leggings out there but does the company who sells them also provide you with free classes and make you feel like you are a part of a spiritualizes yoga cult? Didn’t think so.”
6.Ethical Production
Last and, of course, Lululemon supports ethical and sustainable production. Some of its produce is made sustainably and from products that respect the workers, and this is why Lululemon is so costly. operation costs are higher when products are produced or bought the right manner, but the general public is always ready to spend more money for a product that is the right one.
According to Vogel, there’s no better reason to wear a $120 pair of leggings than the fact that you are saving the Earth with each legging pant leg.
Conclusion: Is It Worth It?
Hence, the question is – why is Lululemon so expensive? This is the best endeavor intersecting with quality product fabrications and designs, brands, restricted issues, and effective advertising, and fair production. If it is worth the price or not is left for you to decide. For some, their Lululemon outfit is the one of the best they’ve ever bought in terms of fitness related investments. Some people remain loyal to cheaper products. And at the end of the day, what is most important is that it feels good while you are exercising and your pocket too!
“Sure, it might hurt to drop $100 on yoga pants, but think of it this way: you will be the most stylish person around and your pocket can begin the processes of learning the art of yoga through taking nice breathing exercises.
Finally to sum it up Lululemon has created something more than just an athletic apparels brand . This is why Lululemon is making yoga pants for $98—and why people are OK with buying $98 yoga pants.